Written by admin on 25 November 2011
There are plenty of car manufacturers boasting about the eco-credentials of their latest models these days. But I came across one this weekend which genuinely impressed me.
The Fiat 500 is a funky little town car – it echoes the cute style queues of earlier Fiats with the same number back in the 1960s and early 70s.
All well and good. It’s certainly a nice looking creation.
But what I think is a genuinely smart innovation is the eco:Drive system that comes with latest models.
eco:Drive helps you understand the impact of your driving style on fuel consumption and CO2 emissions. You just plug a USB stick into the port on the car’s dashboard and eco:Drive records detailed information about the vehicle and how it is driven onto the USB stick.
Then download the free eco:Drive software from Fiat’s website and install on your computer. Plug the USB stick into your computer and the eco:Drive software analyses the data on it and converts it into useful facts and figures. It gives you your ‘eco:Drive index’ – a mark out of 100 showing how efficiently you’ve been driving based on your acceleration, deceleration, gear changes and speed. It then makes recommendations about how you can improve the efficiency of your driving.
It even provides information on how much money this could save you. And for the seriously obsessive it lets you set yourself targets and see if you can meet them.
Fiat suggests you could reduce your fuel bills by up to 15%. That’s a big saving!
The software will evolve and improve with feedback from users – automatically updating as time goes on too.
A genuinely brilliant idea. My one criticism is that it feels very blokey indeed – even a tad nerdy. At the risk of sounding sexist, I wonder if girl-drivers – who tend to be the more eco-friendly of the sexes when it comes to driving and are probably more likely to buy a small funky car like the Fiat 500 – would ever bother to use it?
IMAGES: by Flickr user
ralphbijker and Fiat
Originally posted 2008-12-02 04:50:00. Republished by Blog Post Promoter
Tags: Automobile, Automotive industry, Chrysler, ElectricVehicle, Fiat, Fiat 500, Recreation, United States
Posted in Cars, Energy | View Comments
Written by Tom Hughes on 19 October 2011
It’s Father’s Day on Sunday, and I’m feeling slightly conflicted about how to celebrate it. Or whether to celebrate it. Isn’t it all a big marketing con? Made up by Americans? Just designed to make us consume more? I don’t need to buy my dad a card (wasting more of the world’s precious resources) just to let him know that I’m grateful he exists, do I?
I wouldn’t find all this quite so confusing were it not for the fact that when I consider my reaction to Mother’s Day – I feel quite differently. Yes, I know that it’s commercialised etc. etc. but the thought of not celebrating it fills me with horror. Firstly because, as a mum myself, I know I’d be really sad if I didn’t get a card from my own daughter, and secondly because, well, it’s Mother’s Day. It’s different. Isn’t it?
You don’t have to be Professor Robert Winston to know that asking a child to choose a favourite between their mother and their father is a bit of a no-no when it comes to child psychology. Could it possibly be true that I just appreciate my mum a tiny bit more than my dad? I refuse to accept this conclusion. So perhaps it is just that Father’s Day just doesn’t feel like a “proper” day. I need to do some research.
Where does Father’s Day come from?
The story according to Wikipedia (where all internet research seems to begin), is that the modern celebration of Father’s Day did begin in the USA in 1908.
“In West Virginia, it was first celebrated as a church service at Williams Memorial Methodist Episcopal Church South, now known as Central United Methodist Church. Grace Golden Clayton, who is believed to have suggested the service to the pastor, is believed to have been inspired to celebrate fathers after the deadly mine explosion in nearby Monongah the prior December. This explosion killed 361 men, many of them fathers and recent immigrants to the United States from Italy. Another possible inspiration for the service was Mothers’ Day, which had been celebrated for the first time two months prior in Grafton, West Virginia, a town about 15 miles (24 km) away.”
But it’s now celebrated in hundreds of countries around the world – from March to November. And in some countries it’s not just about “fathers”. For example, in Germany, Herrentag – “gentleman’s day” – is all about celebrating everything man. And of course, it involves drinking and hiking. In Mozambique, Man’s Day isn’t an annual event but a weekly one.
Despite these interesting variations, all my online research points to the fact that what we’ll be celebrating this Sunday (or not) is an event invented in the USA. But, the story is quite a sweet one, and doesn’t feel like a completely bogus marketing invention. It’s got me feeling slightly differently about the day – but I’m still not convinced.
Are mothers more important than fathers?
I move onto to some highly scientific quantitative and qualitative research to answer this next question. When I poll 50 or so of my colleagues and friends, asking: “How do you celebrate father’s / mother’s day?” I discover that just over half of them celebrate both. A third only celebrate Mother’s Day and the rest stay out of either. Not a single one of them said that they would only celebrate Father’s Day. The subject stirs up plenty of debate when I ask if this is because we prefer our Mas to our Pas. One colleague points out: “Surely it just depends on what role/importance they have (had) on your life. I only celebrate mother’s day as my parents separated when I was a young ‘un. Neither my dad or my step mum had any role in my upbringing so why should I give into another commercially promoted ‘tradition’?”
For another it’s much more straightforward: “I don’t celebrate Father’s Day because I always thought it was an American thing.”
Cut to the chase and give me some Father’s Day ideas
So, I’m no closer to making a decision – though I do plan to tell my dad how much I love and appreciate him very soon. If it happens to be on Sunday, and that message comes written in a card, is it really such a bad thing?
In the mean time, if you’re looking for ideas for ways to be nice to your dad that don’t line the pockets of card companies:
Or maybe a just big hug would suffice?
IMAGE by Flickr user ShutterSparks
Originally posted 2008-06-10 05:33:00. Republished by Blog Post Promoter
Tags: Family, Father, Fathers Day, Holidays, Home, Mother's Day, United States, West Virginia
Posted in Lifestyle | View Comments